Capvision Content Marketing
- Advisor Training Content
- Communication & Stakeholder Management
- Content Marketing Strategy
- Financial Data Analysis
Capvision is the largest expert network in China and Asia since 2006 and the fastest-growing in North America. As a one-person marketing team for Capvision’s NA & EMEA regions (North America, Europe, Middle East, and Africa), I was challenged with the task of developing a formalized marketing approach where none had existed before I joined in December 2022.
Below are responsibilities that I fulfilled as Head of Marketing:
- Developed content marketing strategies that drove expert network solutions for senior partners and leaders across key business audiences
- Onboarded 75+ new corporate clients across every industry with account-based marketing
- Produced over 100 custom presentations and associated marketing collateral for internal and external use (e.g. case studies, account overviews, one-pagers)
- Collaborated closely with senior leadership and cross-functional teams, such as Product, Sales, HR, Engineering, Compliance, and Research to align marketing initiatives with business objectives
- Spearheaded company LinkedIn strategy, growing followers and engagement by 40%. Created X and Instagram accounts to initiate engagements with experts
- Optimized Capvision’s expert network growth, adoption, and retention by championing client testimonials and customer success stories
- Expanded expert network community by 10% each month by implementing strategies to maximum engagement with 500K+ members
- Developed and ensured that all content is consistent with brand guidelines, as well as legal and industry standards