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Hi! I’m a holistic business and marketing leader who has worked on multi-format content development and strategy, social and digital marketing, and financial and data analysis at Bloomberg, Gagosian, Millennium Management, and Capvision.
In 2018, I
graduated magna cum laude from Princeton University, where I was the recipient of the Lucas Award in Visual Arts. Ever since then, I have been residing in New York City, where I was born and raised. Here is my portfolio in chronological order.
Gagosian
Digital Content
- Client RFPs
- Digital Advertising
- Campaign & Content Strategy
- Email Marketing
- Data Analysis & Reporting
- Social Media Marketing
Clients I’ve Worked With:
-
Alaïa
- Chanel
- Christie’s
- Dior
- Graff
- Hublot
- Jil Sander
- Moncler
- Prada
- Ralph Lauren
- Repossi
- Saint Laurent
- Tiffany & Co.
- Tom Ford
- Valentino
During my time at Gagosian, I worked on several digital advertising packages with various luxury brands. On a monthly basis, I handled client RFPs that included:
- Advertising units featured on the Gagosian Quarterly homepage and within web articles
- Social media promotion with mentions, tags, and features across all Gagosian accounts on Instagram, X, and Facebook (3M+ followers)
- A custom editorial feature developed in collaboration with brand connoisseurs
- Email marketing, including newsletter banner advertising and editorial feature promotion
Ads were optimized for display across all devices with the following digital specifications: Desktop (1940 x 500 px, 970 x 250 px at double resolution), Tablet (1200 x 300 px, 600 x 150 px at double resolution), Newsletter (1200 x 300 px, 1200 x 300 px at double resolution), and Mobile (640 x 200 px, 320 x 100 px at double resolution). I was in charge of uploading and managing these advertisements through Google Ad Manager.
Each client received comprehensive reports of their campaigns’ performances, with metrics covering audience location, gender, age, and device for each advertising placement—homepage banner, article header, article footer, newsletter, and editorial feature.
Art content examples: