Gabriella Chu

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Hi! I’m an integrated marketing leader experienced in driving digital strategy, brand development, multi-format content, social media, community engagement, communications, and financial storytelling across top institutions including Bloomberg, Gagosian, Millennium Management, Capvision, and Madan+Associates. 

In 2018, I graduated magna cum laude from Princeton University, where I was the recipient of the Lucas Award in Visual Arts. Ever since then, I have been residing in New York City, where I was born and raised. Here is my portfolio in chronological order.



Gagosian
Social Media


  • Digital & Content Marketing
  • Performance Tracking & Data Analysis
  • PR & Influencer Collaborations
  • Event Marketing & Execution


As Digital Marketing Strategist at Gagosian, the world’s largest art gallery with 19 physical and online locations, I developed B2B brand marketing strategy to drive awareness and affinity.

Key Responsibilities:
  • Created diverse and engaging branded content from concept to execution, including editing, caption writing, and visual creation (graphics, animations, footage) using the Adobe Creative Suite and social media production and scheduling tools
  • Leveraged events, content, and operations teams to develop and execute on campaigns, exhibitions, and associated events to further Gagosian’s narrative
  • Built or optimized each social media profile across every platform (3M+ followers)
  • Developed tools, weekly, monthly, and annual reports for tracking the success of the gallery’s brand initiatives, and led efforts to iterate successful approaches
  • Engaged critical partners and prospective clients through branded swag, events, incentive programs, and more
  • Acted as a critical player in creating impactful brand moments surrounding major exhibition openings 
  • Worked closely with PR & publications teams to create key branded content

Instagram (1.6M Followers):
  • Managed daily Instagram account activity and posting schedule
  • Created social media templates for widely used graphics, including custom animations and teasers for major exhibitions and fairs
              Collaborated with Snap’s Lens Studio to create AR-activated animations for Gagosian’s first exhibition incorporating VR: An Arrow Through History by Takashi Murakami
  • Worked with Artsy to coordinate strategic social business production
  • Created Gagosian’s first Instagram Reel during my second week for Frieze New York
  • Developed other top performing IG Reels leveraging trending music:   
                Adriana Varejão’s Talavera exhibition (977K views)
                Damien Hirst’s Cathedrals Built on Sand exhibition (455K views)
                Damien Hirst’s Forgiving and Forgetting exhibition (138K views)

Facebook (212K Followers):
  • Ran paid campaigns via Facebook Business Manager for major global exhibitions (~50 annually) across 19 physical locations

X (381K Followers):
  • Produced X posts with consistent scheduling and formatting optimized for the platform

YouTube (40K Followers):
  • Managed YouTube channel, including playlists, videos, thumbnails, captions, banners, and descriptions

Pinterest (20K Followers):
  • Organized Pinterest profile and collections, which consistently received 2M+ monthly views

Gagosian Shop (28K Followers):
  • Leveraged social media for limited edition artist collaborations
                Ed Ruscha x RED Scarf ($1,200): Helped drive over $1M in sales for the first product drop on the e-commerce site. 100% of proceeds went to RED with a double match by the Bill & Melinda Gates Foundation
  • Helped launch Gagosian’s ecommerce shop. Added hundreds of products to Shopify
  • Executed a social media plan for restyling the Gagosian Shop’s Instagram account, with guidelines for all visual elements: bio, color schemes, content layout, and posting patterns