Gabriella Chu

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Hi! I’m a Senior Marketing professional with a decade of experience leading integrated campaigns and building premium brand experiences across fintech, art, and culture. I’ve owned end-to-end go-to-market strategy and programs at Bloomberg, Gagosian, Millennium Management, Capvision, and Madan+. As a creator myself, I know how to partner with talent to bring ambitious ideas to life. I move fast, build from scratch, and own outcomes.

In 2018, I graduated magna cum laude from Princeton University, where I was the recipient of the Lucas Award in Visual Arts. Ever since then, I have been residing in New York City, where I was born and raised. Here is my portfolio in chronological order.



Gagosian
Social Media


  • Performance Marketing
  • Data Analysis & Reporting
  • Influencer & Partnership Marketing
  • Event-Led Growth


As Digital Marketing Strategist at Gagosian, the world’s largest art gallery with 19 physical and online locations generating $1B AUM, I developed the B2B and B2C marketing strategy to drive awareness and affinity.

Key Responsibilities:
  • Built and executed multi-channel growth campaigns from concept to launch, spanning paid social, organic content, email, and events — owning creative production end-to-end using Adobe Creative Suite and scheduling and analytics platforms
  • Partnered cross-functionally with events, content, and operations teams to develop integrated campaigns that drove audience acquisition and brand demand across exhibition cycles
  • Scaled and optimized social presence across all major platforms to 3M+ followers, continuously testing messaging, formats, and audiences to improve performance
  • Developed dashboards, weekly, monthly, and annual reporting frameworks to track campaign performance and brand KPIs — iterating on what worked and cutting what didn't
  • Built and managed outbound engagement programs targeting high-value partners and prospective clients through events, incentive programs, and direct outreach
  • Owned high-impact brand moments around major exhibition launches, coordinating across paid, earned, and owned channels to maximize reach and conversion
  • Collaborated with PR and editorial teams to produce content that drove press coverage, audience growth, and top-of-funnel demand


Instagram (1.7M Followers):
  • Managed daily Instagram account activity and posting schedule
  • Created social media templates for widely used graphics, including custom animations and teasers for major exhibitions and fairs
              Collaborated with Snap’s Lens Studio to create eight AR-activated animations
              Led Gagosian’s first AR/VR exhibit: Takashi Murakami’s An Arrow Through History
  • Worked with Artsy to coordinate strategic social business production
  • Created Gagosian’s first Instagram Reel during my second week for Frieze New York
  • Developed other top-performing IG Reels leveraging trending music:   
                Adriana Varejão’s Talavera exhibition (977K views)
                Damien Hirst’s Cathedrals Built on Sand exhibition (455K views)
                Damien Hirst’s Forgiving and Forgetting exhibition (138K views)

Facebook (212K Followers):
  • Ran paid campaigns via Facebook Business Manager for major global exhibitions (~50 annually) across 19 physical locations

X (381K Followers):
  • Produced X posts with consistent scheduling and formatting optimized for the platform

YouTube (40K Followers):
  • Managed YouTube channel, including playlists, videos, thumbnails, captions, banners, and descriptions

Pinterest (20K Followers):
  • Organized Pinterest profile and collections, which consistently received 2M+ monthly views

Gagosian Shop (28K Followers):
  • Leveraged social media for limited edition artist collaborations
                Ed Ruscha x RED Scarf ($1,200): Drove over $5M in sales for the first product drop 
  • Helped launch Gagosian’s e-commerce shop. Added hundreds of products to Shopify
  • Executed a social media plan for restyling the Gagosian Shop’s Instagram account, with guidelines for all visual elements: bio, color schemes, content layout, and posting patterns