Gabriella Chu

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Hi! I’m a Senior Marketing professional with a decade of experience leading integrated campaigns and building premium brand experiences across fintech, art, and culture. I’ve owned end-to-end go-to-market strategy and programs at Bloomberg, Gagosian, Millennium Management, Capvision, and Madan+. As a creator myself, I know how to partner with talent to bring ambitious ideas to life. I move fast, build from scratch, and own outcomes.

In 2018, I graduated magna cum laude from Princeton University, where I was the recipient of the Lucas Award in Visual Arts. Ever since then, I have been residing in New York City, where I was born and raised. Here is my portfolio in chronological order.

Bloomberg Digital Content 


  • Demand Generation
  • Paid Acquisition
  • Content Marketing
  • Email Marketing


During my first full-time job after college, I worked in Bloomberg’s newsroom headquarters, creating an array of content marketing materials for broadcast news, digital platforms, and social media channels across all Bloomberg media verticals: Markets, Green, Technology, Businessweek, Pursuits, BTV,  and QuickTake. 

Here are some promo series that I’ve helped initiate and/or produce for broadcast news, social media, the Bloomberg Terminal, and other key platforms:

  1. As Seen on Bloomberg
  2. Conversations on Bloomberg
  3. Leaders with Lacqua
  4. By the Numbers: U.S. Election 2020
  5. Leadership Live
  6. Jobs Report
  7. The David Rubenstein Show: Peer to Peer Conversations
  8. Wall Street Week
  9. Bloomberg Surveillance

Gagosian
Digital Marketing


  • Growth Marketing
  • Email Infrastructure & Campaigns
  • Paid Social (Meta/Facebook)
  • CRM & Marketing Automation
  • Analytics & Attribution
  • Landing Page Optimization
  • Client & Partner Outreach


Clients I’ve Worked With:

  1. Alaïa
  2. Bottega Veneta
  3. Chanel
  4. Christie’s
  5. Dior
  6. Graff
  7. Hublot
  8. Jil Sander
  9. Moncler
  10. Prada
  11. Ralph Lauren
  12. Repossi
  13. Saint Laurent
  14. Tiffany & Co.
  15. Tom Ford
  16. Valentino



During my time at Gagosian, I worked on several digital advertising packages with various luxury brands. On a monthly basis,  I handled client RFPs that included:

  • Advertising units featured on the Gagosian Quarterly homepage and within web articles
  • Social media promotion with mentions, tags, and features across all Gagosian accounts on Instagram, X, and Facebook (3M+ followers)
  • A custom editorial feature developed in collaboration with brand connoisseurs
  • Email marketing, including newsletter banner advertising and editorial feature promotion



Ads were optimized for display across all devices with the following digital specifications: Desktop (1940 x 500 px, 970 x 250 px at double resolution), Tablet (1200 x 300 px, 600 x 150 px at double resolution), Newsletter (1200 x 300 px, 1200 x 300 px at double resolution), and Mobile (640 x 200 px, 320 x 100 px at double resolution). I was in charge of uploading and managing these advertisements through Google Ad Manager.

Each client received comprehensive reports of their campaigns’ performances, with metrics covering audience location, gender, age, and device for each advertising placement—homepage banner, article header, article footer, newsletter, and editorial feature.




Art content examples:







Gagosian
Social Media


  • Performance Marketing
  • Data Analysis & Reporting
  • Influencer & Partnership Marketing
  • Event-Led Growth


As Digital Marketing Strategist at Gagosian, the world’s largest art gallery with 19 physical and online locations generating $1B AUM, I developed the B2B and B2C marketing strategy to drive awareness and affinity.

Key Responsibilities:
  • Built and executed multi-channel growth campaigns from concept to launch, spanning paid social, organic content, email, and events — owning creative production end-to-end using Adobe Creative Suite and scheduling and analytics platforms
  • Partnered cross-functionally with events, content, and operations teams to develop integrated campaigns that drove audience acquisition and brand demand across exhibition cycles
  • Scaled and optimized social presence across all major platforms to 3M+ followers, continuously testing messaging, formats, and audiences to improve performance
  • Developed dashboards, weekly, monthly, and annual reporting frameworks to track campaign performance and brand KPIs — iterating on what worked and cutting what didn't
  • Built and managed outbound engagement programs targeting high-value partners and prospective clients through events, incentive programs, and direct outreach
  • Owned high-impact brand moments around major exhibition launches, coordinating across paid, earned, and owned channels to maximize reach and conversion
  • Collaborated with PR and editorial teams to produce content that drove press coverage, audience growth, and top-of-funnel demand


Instagram (1.7M Followers):
  • Managed daily Instagram account activity and posting schedule
  • Created social media templates for widely used graphics, including custom animations and teasers for major exhibitions and fairs
              Collaborated with Snap’s Lens Studio to create eight AR-activated animations
              Led Gagosian’s first AR/VR exhibit: Takashi Murakami’s An Arrow Through History
  • Worked with Artsy to coordinate strategic social business production
  • Created Gagosian’s first Instagram Reel during my second week for Frieze New York
  • Developed other top-performing IG Reels leveraging trending music:   
                Adriana Varejão’s Talavera exhibition (977K views)
                Damien Hirst’s Cathedrals Built on Sand exhibition (455K views)
                Damien Hirst’s Forgiving and Forgetting exhibition (138K views)

Facebook (212K Followers):
  • Ran paid campaigns via Facebook Business Manager for major global exhibitions (~50 annually) across 19 physical locations

X (381K Followers):
  • Produced X posts with consistent scheduling and formatting optimized for the platform

YouTube (40K Followers):
  • Managed YouTube channel, including playlists, videos, thumbnails, captions, banners, and descriptions

Pinterest (20K Followers):
  • Organized Pinterest profile and collections, which consistently received 2M+ monthly views

Gagosian Shop (28K Followers):
  • Leveraged social media for limited edition artist collaborations
                Ed Ruscha x RED Scarf ($1,200): Drove over $5M in sales for the first product drop 
  • Helped launch Gagosian’s e-commerce shop. Added hundreds of products to Shopify
  • Executed a social media plan for restyling the Gagosian Shop’s Instagram account, with guidelines for all visual elements: bio, color schemes, content layout, and posting patterns


    



Millennium Management


  • Fintech & Financial Services Marketing
  • Content Strategy & Copywriting
  • Social Media & Paid Channels
  • Stakeholder & Revenue Alignment


In June 2022, Millennium Management ($87B AUM hedge fund) recruited me to launch its Instagram account. Their goal was to humanize the firm's presence and attract top technical talent. I was asked to put together a 5-10-slide deck outlining how I would approach Millennium’s Instagram launch and content strategy.  The deck included:

  1. The Instagram Value Proposition (~1 slide)
    Why it’s a fit for the Firm and a summary of the recommended platform strategy 
  2. Aspirational Instagrams (~2 slides)
    Which brands do it best? Why? What can we learn from them?
    The best launch grids. Whose work and why? How should Millennium apply these learnings to launch?
  3. Millennium’s Instagram Visual Content Criteria and Identity (~2 Slides)
    What framework should we have in place to ensure content is premium? How does this vary by format? (e.g., are stories for UGC and in-feed for premium, produced content?) 
    How should the Firm need to be realistic about balancing quality with quantity? 
  4. Three New Content Series for Millennium’s Instagram Launch (~2-3 slides) 
    Series suggestions should cover formats, topics, frequency, and visual strategy. How will these help accomplish the Firm’s platform goals and engage audiences? 
    This should include how to utilize different content formats (videos, reels, stories, etc.) and how these ladder into our Instagram launch grid. 


    




In July 2022, I successfully launched Millennium’s Instagram account: @lifeatmillennium. My responsibilities included developing an efficient social media paid advertising strategy targeting partners, prospective partners, and highly-qualified job applicants for priority roles.

Example content series that I produced:
  • Millennium Motivation
  • Lunch Break
  • Why Millennium?
  • Thought Leadership Quotes
  • Stepping into Millennium
  • mChats
  • Level Up Your Resume
  • Words of Wisdom
  • Take What You Need
  • Level Up Your Internship




    Congrats on making it this far! My projects at Capvision and Madan+ are classified. Think less James Bond, more compliance manual 🧐