Gabriella Chu

Hi! I’m a marketing leader who has worked on digital marketing, branding, multi-format content development and strategy, social media, community engagement, communications, and financial and data analysis at Bloomberg, Gagosian, Millennium Management, and Capvision.

In 2018, I graduated magna cum laude from Princeton University, where I was the recipient of the Lucas Award in Visual Arts. Ever since then, I have been residing in New York City, where I was born and raised. Here is my portfolio in chronological order.

Bloomberg Digital Content

Investment Insights
Marketing Campaigns
Social Media Marketing
Content Production

During my first full-time job after college, I worked in Bloomberg’s newsroom headquarters, creating an array of content marketing materials for broadcast news, digital platforms and social media channels across all Bloomberg media verticals: Markets, Green, Technology, Businesssweek, Pursuits, BTV, and QuickTake.

Here are some promo series that I’ve helped initiate and/or produce for broadcast news, social media, the Bloomberg Terminal, and other key platforms:

As Seen on Bloomberg
Conversations on Bloomberg
Leaders with Lacqua
By the Numbers: U.S. Election 2020
Leadership Live
Jobs Report
The David Rubenstein Show: Peer to Peer Conversations
Wall Street Week
Bloomberg Surveillance

Gagosian
Digital Marketing

Campaign & Content Strategy
Digital Advertising
Email Marketing
Data Analysis & Reporting
Social Media Marketing
Client RFPs

Clients I’ve Worked With:

During my time at Gagosian, I worked on several digital advertising packages with various luxury brands. On a monthly basis, I handled client RFPs that included:

Advertising units featured on the Gagosian Quarterly homepage and within web articles
Social media promotion with mentions, tags, and features across all Gagosian accounts on Instagram, X, and Facebook (3M+ followers)
A custom editorial feature developed in collaboration with brand connoisseurs
Email marketing, including newsletter banner advertising and editorial feature promotion

Ads were optimized for display across all devices with the following digital specifications: Desktop (1940 x 500 px, 970 x 250 px at double resolution), Tablet (1200 x 300 px, 600 x 150 px at double resolution), Newsletter (1200 x 300 px, 1200 x 300 px at double resolution), and Mobile (640 x 200 px, 320 x 100 px at double resolution). I was in charge of uploading and managing these advertisements through Google Ad Manager.

Each client received comprehensive reports of their campaigns’ performances, with metrics covering audience location, gender, age, and device for each advertising placement—homepage banner, article header, article footer, newsletter, and editorial feature.

Art content examples:

Gagosian
Social Media

Digital & Content Marketing
Performance Tracking & Data Analysis
PR & Influencer Collaborations
Event Marketing & Execution

As Digital Marketing Strategist at Gagosian, the world’s largest art gallery with 19 physical and online locations, I developed B2B brand marketing strategy to drive awareness and affinity.

Key Responsibilities:

Created diverse and engaging branded content from concept to execution, including editing, caption writing, and visual creation (graphics, animations, footage) using the Adobe Creative Suite and social media tools
Leveraged events, content, and operations teams to develop and execute on campaigns, exhibitions, and associated events to further Gagosian’s narrative
Built or optimized each social media profile across every platform
Developed tools, weekly, monthly, and annual reports for tracking the success of the gallery’s brand initiatives, and led efforts to iterate successful approaches
Engaged critical partners and prospective clients through branded swag, events, incentive programs, and more
Acted as a critical player in creating impactful brand moments surrounding major exhibition openings
Worked closely with PR & publications teams to create key branded content

Instagram (1.6M):

Managed daily Instagram account activity and posting schedule
Created social media templates for widely used graphics, including custom animations and teasers for major exhibitions and fairs

Collaborated with Snap’s Lens Studio to create AR-activated animations for Gagosian’s first exhibition incorporating VR: An Arrow Through History by Takashi Murakami

Worked with Artsy to coordinate strategic social business production
Created Gagosian’s first Instagram Reel during my second week for Frieze New York
Developed other top performing IG Reels leveraging trending music:

Adriana Varejão’s Talavera exhibition (977K views)

Damien Hirst’s Cathedrals Built on Sand exhibition (455K views)

Damien Hirst’s Forgiving and Forgetting exhibition (138K views)

Facebook (212K):

Ran paid campaigns via Facebook Business Manager for global exhibitions (~50 annually) across 19 physical locations

X (381K):

Produced X posts with consistent formatting and scheduling optimized for the social media platform

YouTube (40K):

Managed YouTube channel, including playlists, videos, thumbnails, captions, banners, and descriptions

Pinterest (20K):

Organized Pinterest profile and collections, which consistently received 2M+ monthly views

Gagosian Shop (28K):

Leveraged social media for limited edition artist collaborations

Ed Ruscha x RED Scarf ($1,200): Produced $90K+ in social media sales from organizing the first drop on Instagram, or 25% of total sales

Helped launch Gagosian’s ecommerce shop by adding hundreds of products to Shopify
Devised a social media plan for restyling the Gagosian Shop’s Instagram account, with guidelines for all visual elements: bio, color schemes, content layout, and posting patterns

Millennium
Social Media

Content Development & Strategy for Financial Advisors
Investment Communications
Social Media Marketing Strategy
Stakeholder Management

In June 2020, Millennium Management, one of the world’s largest alternative asset management funds with $70B AUM, launched their social media presence on LinkedIn with both organic and paid content. Nearly two years later, they had been active on 7 platforms with plans to launch on Instagram. Millennium’s goals were to:

Embody a unique visual identity from LinkedIn
Feel differentiated from core and aspirational peers
Generate appeal amongst tech and campus recruits
Appear less corporate and more native to the Instagram platform

I was asked to put together a slide deck for how I would approach Millennium’s launch and content strategy.

1. The Instagram Value Proposition (~1 slide)

Why it’s a fit for the Firm and a summary of the recommended strategy

2. Aspirational Instagrams (~2 slides)
Which brands do it best? Why? What can we learn from them?
The best launch grids. Whose work and why? How should Millennium apply these learnings to launch?

3. Millennium’s Instagram Visual Content Criteria and Identity (~2 Slides)
What framework should we have in place to ensure content is premium, how does this vary by format?
How should the Firm be realistic about balancing quality with quantity?

4. Three New Content Series for Millennium’s Instagram Launch (~2-3 slides)
Series suggestions should cover formats, topics, frequency, and visual strategy. How will these help accomplish the Firm’s platform goals and engage audiences?

In July 2022, I successfully launched Millennium’s Instagram account: @lifeatmillennium.

Example content series that I produced:

Millennium Motivation
Lunch Break
Why Millennium?
Thought Leadership Quotes
Stepping into Millennium
mChats
Level Up Your Resume
Words of Wisdom
Take What You Need
Level Up Your Internship

Other initiatives:

Developed an efficient social media paid advertising strategy targeting partners, prospective partners, and highly-qualified job applicants for priority roles

Capvision Marketing

Advisor Training & Recruitment
Content Marketing Strategy
Investment Communications
Financial Data Analysis

Capvision is the largest expert network in China and Asia since 2006 and the fastest-growing in North America with 500K+ subject matter experts. As a one-person marketing team for Capvision’s NA & EMEA regions (North America, Europe, Middle East, and Africa), I was challenged with the task of developing a formalized marketing approach where none had existed before I joined in December 2022.

Below are responsibilities that I fulfilled as Head of Marketing:

Developed content marketing strategies that drove expert network solutions for senior partners and leaders across key business audiences
Onboarded 75+ new corporate clients across every industry with account-based marketing
Produced over 100 custom presentations and associated marketing collateral for internal and external use (e.g. case studies, account overviews, one-pagers)
Collaborated closely with senior leadership and cross-functional teams, such as Product, Sales, HR, Engineering, Compliance, and Research to align marketing initiatives with business objectives
Spearheaded company LinkedIn strategy, growing followers and engagement by 40%. Created X and Instagram accounts to initiate engagements with experts
Optimized Capvision’s expert network growth, adoption, and retention by championing client testimonials and customer success stories
Expanded expert network community by 10% each month by implementing strategies to maximum engagement with 500K+ members
Developed and ensured that all content is consistent with brand guidelines, as well as legal and industry standards

Industry Case Studies

Private Equity Calls and Surveys

Consulting Calls and Surveys

Public Equity Calls and Surveys

Investment Banking Calls and Surveys