Gabriella Chu

 LinkedIn

Instagram
TikTok



Hi! I’m an integrated marketing leader experienced in driving digital strategy, brand development, multi-format content, social media, community engagement, communications, and financial storytelling across top institutions including Bloomberg, Gagosian, Millennium Management, Capvision, and Madan+Associates. 

In 2018, I graduated magna cum laude from Princeton University, where I was the recipient of the Lucas Award in Visual Arts. Ever since then, I have been residing in New York City, where I was born and raised. Here is my portfolio in chronological order.

Bloomberg Digital Content 


  • Investment Insights
  • Marketing Campaigns
  • Social Media Marketing
  • Content Production


During my first full-time job after college, I worked in Bloomberg’s newsroom headquarters, creating an array of content marketing materials for broadcast news, digital platforms and social media channels across all Bloomberg media verticals: Markets, Green, Technology, Businesssweek, Pursuits, BTV,  and QuickTake. 

Here are some promo series that I’ve helped initiate and/or produce for broadcast news, social media, the Bloomberg Terminal, and other key platforms:

  1. As Seen on Bloomberg
  2. Conversations on Bloomberg
  3. Leaders with Lacqua
  4. By the Numbers: U.S. Election 2020
  5. Leadership Live
  6. Jobs Report
  7. The David Rubenstein Show: Peer to Peer Conversations
  8. Wall Street Week
  9. Bloomberg Surveillance

Gagosian
Digital Marketing


  • Creative Partnerships
  • Campaign & Content Strategy
  • Digital Advertising
  • Email Marketing
  • Data Analysis & Reporting
  • Social Media Marketing
  • Client RFPs


Clients I’ve Worked With:

  1. Alaïa
  2. Chanel
  3. Christie’s
  4. Dior
  5. Graff
  6. Hublot
  7. Jil Sander
  8. Moncler
  9. Prada
  10. Ralph Lauren
  11. Repossi
  12. Saint Laurent
  13. Tiffany & Co.
  14. Tom Ford
  15. Valentino



During my time at Gagosian, I worked on several digital advertising packages with various luxury brands. On a monthly basis,  I handled client RFPs that included:

  • Advertising units featured on the Gagosian Quarterly homepage and within web articles
  • Social media promotion with mentions, tags, and features across all Gagosian accounts on Instagram, X, and Facebook (3M+ followers)
  • A custom editorial feature developed in collaboration with brand connoisseurs
  • Email marketing, including newsletter banner advertising and editorial feature promotion



Ads were optimized for display across all devices with the following digital specifications: Desktop (1940 x 500 px, 970 x 250 px at double resolution), Tablet (1200 x 300 px, 600 x 150 px at double resolution), Newsletter (1200 x 300 px, 1200 x 300 px at double resolution), and Mobile (640 x 200 px, 320 x 100 px at double resolution). I was in charge of uploading and managing these advertisements through Google Ad Manager.

Each client received comprehensive reports of their campaigns’ performances, with metrics covering audience location, gender, age, and device for each advertising placement—homepage banner, article header, article footer, newsletter, and editorial feature.




Art content examples:







Gagosian
Social Media


  • Digital & Content Marketing
  • Performance Tracking & Data Analysis
  • PR & Influencer Collaborations
  • Event Marketing & Execution


As Digital Marketing Strategist at Gagosian, the world’s largest art gallery with 19 physical and online locations, I developed B2B brand marketing strategy to drive awareness and affinity.

Key Responsibilities:
  • Created diverse and engaging branded content from concept to execution, including editing, caption writing, and visual creation (graphics, animations, footage) using the Adobe Creative Suite and social media production and scheduling tools
  • Leveraged events, content, and operations teams to develop and execute on campaigns, exhibitions, and associated events to further Gagosian’s narrative
  • Built or optimized each social media profile across every platform (3M+ followers)
  • Developed tools, weekly, monthly, and annual reports for tracking the success of the gallery’s brand initiatives, and led efforts to iterate successful approaches
  • Engaged critical partners and prospective clients through branded swag, events, incentive programs, and more
  • Acted as a critical player in creating impactful brand moments surrounding major exhibition openings 
  • Worked closely with PR & publications teams to create key branded content

Instagram (1.6M Followers):
  • Managed daily Instagram account activity and posting schedule
  • Created social media templates for widely used graphics, including custom animations and teasers for major exhibitions and fairs
              Collaborated with Snap’s Lens Studio to create AR-activated animations for Gagosian’s first exhibition incorporating VR: An Arrow Through History by Takashi Murakami
  • Worked with Artsy to coordinate strategic social business production
  • Created Gagosian’s first Instagram Reel during my second week for Frieze New York
  • Developed other top performing IG Reels leveraging trending music:   
                Adriana Varejão’s Talavera exhibition (977K views)
                Damien Hirst’s Cathedrals Built on Sand exhibition (455K views)
                Damien Hirst’s Forgiving and Forgetting exhibition (138K views)

Facebook (212K Followers):
  • Ran paid campaigns via Facebook Business Manager for major global exhibitions (~50 annually) across 19 physical locations

X (381K Followers):
  • Produced X posts with consistent scheduling and formatting optimized for the platform

YouTube (40K Followers):
  • Managed YouTube channel, including playlists, videos, thumbnails, captions, banners, and descriptions

Pinterest (20K Followers):
  • Organized Pinterest profile and collections, which consistently received 2M+ monthly views

Gagosian Shop (28K Followers):
  • Leveraged social media for limited edition artist collaborations
                Ed Ruscha x RED Scarf ($1,200): Helped drive over $1M in sales for the first product drop on the e-commerce site. 100% of proceeds went to RED with a double match by the Bill & Melinda Gates Foundation
  • Helped launch Gagosian’s ecommerce shop. Added hundreds of products to Shopify
  • Executed a social media plan for restyling the Gagosian Shop’s Instagram account, with guidelines for all visual elements: bio, color schemes, content layout, and posting patterns


    

Millennium
 Social Media


  • Content Development & Strategy for Financial Advisors
  • Investment Communications
  • Social Media Marketing Strategy
  • Stakeholder Management


In June 2020, Millennium Management, one of the world’s largest alternative asset management funds with $77B AUM, launched their social media presence on LinkedIn with both organic and paid content. Nearly two years later, they had been active on 7 platforms with plans to launch on Instagram. Millennium’s goals were to:

  • Embody a unique visual identity from LinkedIn
  • Feel differentiated from core and aspirational peers
  • Generate appeal amongst tech and campus recruits
  • Appear less corporate and more native to the Instagram platform

I was asked to put together a slide deck for how I would approach Millennium’s launch and content strategy.

  •     1. The Instagram Value Proposition (~1 slide)
        Why it’s a fit for the Firm and a summary of the recommended strategy  

    2. Aspirational Instagrams (~2 slides)               
        Which brands do it best? Why? What can we learn from them? 
        The best launch grids. Whose work and why? How should Millennium apply these learnings to launch?

    3. Millennium’s Instagram Visual Content Criteria and Identity (~2 Slides)        
          What framework should we have in place to ensure content is premium, how does this vary by format?            
          How should the Firm be realistic about balancing quality with quantity?

   4. Three New Content Series for Millennium’s Instagram Launch (~2-3 slides)                       
        Series suggestions should cover formats, topics, frequency, and visual strategy. How will these help accomplish the Firm’s platform goals and engage audiences?





In July 2022, I successfully launched Millennium’s Instagram account: @lifeatmillennium. My responsibilities included developing an efficient social media paid advertising strategy targeting partners, prospective partners, and highly-qualified job applicants for priority roles.

Example content series that I produced:
  • Millennium Motivation
  • Lunch Break
  • Why Millennium?
  • Thought Leadership Quotes
  • Stepping into Millennium
  • mChats
  • Level Up Your Resume
  • Words of Wisdom
  • Take What You Need
  • Level Up Your Internship